The guide to defining your art
The artistic world has always offered shelter to an array of various misfits who broke the standard molds and wanted to find their way out of mediocrity. If you are an aspiring artist who is still looking for the perfect way to present your work on the bustling contemporary art scene, we offer you a guide that will help you define your artistic style and articulate a genuine, creative “voice.”
Let’s see what steps artists should take to define their art and artist brand to make their work stand out among the crowded competition.
Find Your Original Story to Tell
This is one of the most important steps that every artist has to take if they want to leave their footprint in the art world. It is also one of the hardest steps because it requires endless hours of soul searching to find the essential message you want to convey through your art and share it with your audience.
Anything can be a plot of your artistic story: your history, your background, some poignant memory, or a deeply rooted belief. It doesn’t matter as long as it is genuine, honest and heartfelt. This process of exposing your deepest emotions, fears, beliefs, or principles through your artwork may be painstaking, but it will definitely add distinction and value to it. It will also attract like-minded audiences that will be able to identify with your work.
Understand the Importance of Subject Matter
Subject matter is another aspect of artistic vision that is closely intertwined with the message an artist wants to share with the world. The subject matter plays an essential role in defining your art because it will make you recognizable as an author. Simply put, the subject matter is an artistic genre you choose to tell your story best. Some amazing artists are remembered by their still-lifes or portraits, while other preferred landscapes or abstractions. Whatever your subject matter may be, make sure it complements your story perfectly because this is the most compelling way to present your artistic vision truthfully.
Your subject matter may be determined by your lifestyle, personal experience, or social challenges and issues you want to put in the spotlight. Nowadays, artists turn to conceptual or performance art and installations to address the problems that they care about deeply, like isolation, social or political activism, or environmental issues.
Choose the Medium You Work with Wisely
Art medium is the material you choose to work with, and it has to go hand-in-hand with the story and the subject matter to create a memorable and well-defined piece of art.
When it comes to medium (i.e., materials and tools you want to use for your art), choose those that will faithfully embody your original story. You should also opt for a medium you enjoy working with. The creative process doesn’t always have to be an arduous attempt to get your message across; it should also be a process that brings joy and satisfaction to the artist. A large number of contemporary artists combine several different mediums, like light, film, sound, and complex installations, to create unique works of art.
We believe that a genuine story or message, accompanied by consistent subject matter, along with a cleverly chosen medium will help defining your artistic style.
Be Consistent in Style
You may be asking yourself how consistency may contribute to defining your art, or you may fear that consistency in the creative process may easily slip into the repetitiveness that will drive your audience away. However, we want to reassure you that when you stay consistent with the subject matter and the medium you use in creating your art while using similar color tones, shapes, or techniques to bring your own artistic vision to life, you will have found a style that people will easily recognize you by. When we see a Picasso, we don’t have to double-check if it is a Picasso, thanks to the artist’s consistency in his idiosyncratic style.
When you find the medium and subject matter that best reflects your idea and faithfully conveys it to the public, you will soon develop a distinctive style that will make your art stand out among the competition.
Work on Your Skills Constantly
Finding ways in which you can perfect your creative skills is the next logical step after finding consistency. We cannot emphasize enough how significant it is for an artist to continuously improve their skills. You have to be aware of the fact that talent and skills may fade if not supported by persistent work and effort, leaving you with mediocre art pieces that may lack creativity and artistic value. On the other hand, try to dedicate your time to perfecting your skills. This way, your work may gain additional complexity and richness that will set it apart from others.
Another important aspect of improving your skills is stepping out of your comfort zone. If you want to try out some new techniques, you should do so without the fear of failure. If you fail in an attempt to make something new and different, that only means you need to practice more.
Never Follow a Trend Blindly
Before we focus on the ways in which artists can turn their work into a profitable art brand, we have to mention the trap that many aspiring artists fall into when attempting to make their art profitable too quickly. When you decide to follow a trend and make artwork solely to satisfy market demands, you don’t get a well-defined piece of artwork that truly represents your creativity. What you get is an instant product with temporary value that will fade away, along with the current trend.
So, it seems that the essence of well-defined art revolves around using your genuine artistic “voice” for telling an original story. You also need to choose your subject matter and your medium wisely then use them consistently if you want to become an artist with a distinctive and memorable art style and long-lasting visual language.
We believe that we have pointed out all the essential aspects of a defining work of art that talented artists need to focus on if they want to build a profitable and globally recognizable art brand. If you want your art to be well-defined in the highly competitive international art scene, take this comprehensive list of factors and incorporate it into your creative process.